You may qualify to receive this program at no cost through a local grant. Schedule a discovery call to learn more.

Salon Owners, End 2020 on a High Note

Join Bruno Mascolo's Industry Icons


Bruno Mascolo is the co-founder and former CEO of TONI&GUY, arguably the most successful Hair Salon brand in the world. 

In this program he will share his knowledge on how to double your revenues and help you become a multi-million dollar producer.  Join him and his Industry Icon coaches as they share best practices to help you grow your business, culture, and staff.  

Success is not an accident.  We will help you make success a habit by training you and your entire staff on how to have a Million Dollar Mindset, Marketing Plan and Money Making Machine.  


What You Get

The Twelve month Salon Success System

This complete salon success system will commence over an entire year (12 month period) in which you the owner of the salon and your staff will be trained, coached, and mentored in all the areas needed to build a successful and profitable salon.

These trainings will be scheduled out over twelve months and with the exception of the “hands on seminar and teacher trainings”, all others will be held on Zoom video conferencing.   


  • Two day hands on Cut and Color workshop in your salon that will excite and enroll your team for the upcoming trainings.
  • Two 5 day teacher trainings for your educators that will equip them to setup a world-class weekly education program in the salon.
  • Social Media hair influencer training to engage staff into growing their business and the brand of the salon.


  • Brand Messaging:  You will learn how to position your salon with right messaging.
  • Local Business Marketing:  You will learn how to attract your ideal clients on autopilot and most effectively market and advertise through Google and FB
  • Automated Marketing Funnel:  You will receive an automated marketing funnel and training on this highly effective lead generation system for the hairdressing industry


  • Business Management Training;  You will learn how to create budgets and business plans to bring your salon revenues to one million yearly or double your current revenues.
  • Management Training: You will learn how to select, train and manage a leadership team that will help grow your staff. 
  • Receptionist Training Workshop that will communicate to all clients that you are a world-class salon.
  • Employee Handbook training to help you customize a system to hire, train and manage your staff


  • One day live “WE TO ME” seminar that will strengthen the teamwork and culture of your salon immediately.
  • Two day “Make Success A Habit” seminar that will strengthen your entire staff, mentally, emotionally and set them on fire to set the stage and achieve goals, like never before.
  • Twelve months of “Focus On Your Dream”, a weekly mastermind that will establish a million-dollar mindset for the salon owner.  You will lead your team to continual success by learning to help them “make success a habit”.
  • The “Game Changer” seminar to build the salon staff on the best business practices behind the chair to generate more income, sharpen their communication skills, and retain clients.

The Experience

There has never been a program like this before, where a team of experienced and successful practitioners  have joined forces with the salon industry’s biggest Icon to bring you a step by step mentorship and training program designed to grow your bottom line.  

Your Business Coaches

Our team consists of second generation hair dressers with over 50 years of industry experience.  We currently own and operate Society Salon in Scottsdale, AZ.  We were also previous franchise owner of six Toni&Guy salons for over 22 years.  We grew up around a culture of success in the hairdressing industry.  

Gerry Watkins

Mindset & Leadership

30+ years of Salon experience as a TONI&GUY franchisee owner, owning as many as 6 salons at any given time and grossing over six million a year as an owner/operator while also managing 150 hairdressers at once.

Tammy Feltner

Staff Coaching & Development

A business owner for over 29 years in the beauty industry. Founder of Unbranded Education - a coaching company created to educate, guide, and empower hairstylists to be successful regardless of the brand they love.

Sachin Jhangiani

Branding and Marketing

Founder of Raving Fan Marketing which helps local businesses such as hair salons get more clients, get the right clients and grow their business profitability though the most effective digital marketing strategies available.

Adam Watkins

Salon Business Management, Systems, and Finance

Owned & Operated multiple $1+ million earning salon in Arizona with TONI&GUY as well as his current brand, Society Salon. Founder of Elevated Salon Consulting which helps salon owners manage & grow their business.

Your Creative Coaches

Our focus is to bring you foundational, salon viable techniques, and to share our BLUEPRINT Education Program that informs the ART and STRUCTURE of Hairdressing.  Our goal will be to help each salon owner become a million-dollar salon and/or double their revenues.  We will do an evaluation of each member’s business and advise them on what actions they need to reach this goal.

Aaron Watkins

Cutting Educator

A versatile stylist with an eye for precision and edge. Trained under celebrity stylist Anh Co Tran

Caleb Watkins

Cutting Educator

A second generation hairdresser with over 15 years of industry experience. Currently co-owner and operator of Society Salon

Dominique Watkins

Color Educator

A color-master and gifted educator who has helped many individuals reach their full potential. Currently co-owner of Society Salon

Scroll to Top